How I designed my first Iconic Best Seller Product.

The story of how the modern bulb holder came into existence in 2005 and disrupted the electrical industry. Designed by Industrial Designer PAUL SANDIP an NID Alumni in 2005, the product was manufactured by GM Modular Pvt. Ltd. It was an instant hit in the Indian market. It is the fastest selling bulb holder which has been adopted by more than 200 manufacturers. Till 2020 the approximate number of bulb holders sold are estimated to upto 5400 Million... and still counting! #designedbypaul #ADW2020 www.paulstudio.in